Pum

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One way of using Joe’s Goal

So I made up my own simple system using Joe’s Goals. These goals are called:

* Leads
* New Cases

This tells me if my marketing activities are paying off. Each telephone call or email from a prospective client gets a checkmark. When I collect a retainer, I put a checkmark in New Cases. I can see each week how many leads and how many new cases I got.

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